Elle MacPherson's lingerie is highly feminine with a little bit of 'vavavoom' and is highly influenced by old Romance, using a lot of lace and frills. I like Elle Macpherson's lingerie because it makes a woman feel sexy and feminine and a little romantic.
Lonely Hearts line 'Lonely' adds a modern edge to lingerie, while still having feminine aspects such as lace and delicate silks, they offer a new perspective on undergarments with architecture inspire lines and cutouts (this gives some of there lingerie a sporty look). I like Lonely Hearts lingerie as it offers a new look to lingerie and appeals to the modern 'trendy' woman being artistic and fresh.
Peter Alexander focuses on sleep wear. Offering cute and fun prints and comfortable sleepwear to an adult audience (also has kids range). He features garments such as P.J sets, shorts, singlets, t-shirts, nighties, ropes and other comfortable sleepwear. I think Peter Alexander is great as he is filling a gap in the market for quality upper-market sleepwear that doesn't focus on sex appeal or seriousness.
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