Question: What design features make a garment
feel special and precious to you?
-Questionar done via facebook ( a great way to ask a large assortment of people and get quick responses), although many referred the type of clothing they liked, not the details that made them special, this was still very useful seeing what young customers liked and wanted.
20 yr Male:
“Ummmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm
I dunno
the style
sometimes the memory
or sometimes cuz it looks cool
Yeah the fabric? like this cardigan I am currently
wearing has these weird laced up pockets its weird
its looks raggity as but I love it haha”
19 yr Female – Travelling
“Texture
Lustrous
Hmm
Luminous silks”
18yr Female - Travelling
“I like little details than others might not
spot, but you know are there. like nice buttons on a cardigan and things like
that”
22yr Male – Self-employed
“flow. I’m a sucker for crazy weaves and earthy
colours... I like clothes that don’t suggest they are from a synthetic world
haha”
19yr Female - University Student (dance)
‘something that compliments your body and shows off
your assets.
e.g - if you were an hour glass figure, something
that would compliment your waist and hips
beads, glitter. something that makes you feel like
a princess and that you are pretty’
19yr Female - Sales Assistant
“ definitely the pattern and material! I love
pockets, def a must in a skirt or dress. Fabrics can’t be cheap! Otherwise it
deforms lol and def has to be a breathable lining too, especially in summer hope that
helped’
21yr - University Student (Fashion)
‘if it is in my favourite colour..
lets see... if it has culture in it..
u know what Ian?
Or if it has diamonds on them...
I mean if it has something precious on it...
Doesn’t have to be stones.. Even gold or silver
Anything that has valuable things on it..
And.... the BRAND!”
18yr Male - Model and Photographer
“Different trippy colours and details. The
colours, and cut etc, and if it’s really old I absolutely love it, or if it was
especially made”
21yr Female – University Student (Physiotherapy)
“my most favourite dress is this silk dress i have
its beautiful, a real emerald green
its precious because I’ve had it since I was 12 and
back then it was way too big for me but then I grew into it and I’ve chopped
and changed it since then”
21yr Female – University Student (?) and Sales
Assistant
“Obviously the garments that are most special to me
are the ones that are more different that not a lot of people would wear,
whether it be the colour or the style
But as far as features go
I couldn't pick out a particular one. I really like
fabric detailing where texture has been added by layering and pleating. Embellishments
are great too - but i like them to be subtle
I like to be able to see them from my perspective”
28yr(?) Female – Costumer
“the material feel and print, detailing like
trim or buttons.
hmm im just thinking of the dress I have on now Its
more the placement of the buttons I like them on the cuffs or this one buttons
down to the waistline. I also like dresses with a waistline so they are shaped.
I think my fave designers are kate sylvester for her structure and cybele for
her beautiful fabrics.”
21yr(?) Female – University Student (Fine
Arts) and Sales Assistant
“I think it has to be something that is an
extension of something classic. A modern take on a staple-Something that I can
wear a lot and has the credentials to be flexible. Worn with many things and
isn't to trend based.
Something that fits well and references a certain
time period.
sometimes clothing can be precious if it’s just
expensive”
20yr Female – University Student (Fashion and
Business)
“I guess like quality fabrics... if it is made from
polyester I am just like meh but if it is silk or cashmere it is more special”
19yr Female – University Student
(Communications and Photography)
“Definitely delicate and flowing fabric. It makes
it feel worth more and somehow richer. I always feel nice and feminine and
gorgeous with light flowing fabric
also something with a strong shape. Garments that
are like sacks just make me feel fat and frumpy, whereas if there is a tailored
waist, I feel taller, slimmer, and therefore more confident in it
Detailed and delicate beading/sequining/embroidery!
around the neckline usually
or around the hem, stretching up.
not just like random beads speckled everywhere,
although that is pretty too, but a set design. “
19yr Male – Unemployed
“the feel of the quality of the material (if that
makes sense), the fit
nice lining is huge for me
Makes a big difference actually
I like a good zip too
good zips are sella”.
19yr Female – University Student (Philosophy?)
and waitress.
“good quality fabric, originality not
something I would see on anyone else , a good fit.”
16yr Female – High School Student.
“I like pockets, like in a dress.
I like silky kinda material
feels cool “
19yr Female – University Student
(Aromatherapy Massage), Yoga teacher and Masseuse.
“fitting really well - our favourite word
"flattering"
usually silks (which I feel guilty about cause I
know they have to kill the worms) and really good quality cottons. I like this
trelise cooper top I have cause its really pretty silk, and I love that it has
this really overstated rouged flowery thing becuase it can be worn with simple
jeans and it makes an outfit instantly more interesting than boring jeans and a
top and it can be worn either for work or going out.
I guess the other one is my stolen girlfriends
dress because the fabric has a nice feel - I think its half cotton half
-synthetic. and its fits like a glove and instantly makes me feel sexy - with
an emphasis on an hourglass figure - which I find a lot of clothing isn't
styled for.
I like the emphasis on the hourglass - rather than
trying to hide big boobs or big hips or something, working to an advantage
rather than covering flaws
Her helpful comments on sleepwear/lounge wear:
“I know - and the rest of it like fluffy bathrobes
and pretty ugle bustier things
well they're ugly in my size.
need something that feels good but looks good too
and something warm as well as good looking
something you can wear in front of your man - and
your flatmates
I saw like a small pair of short/undies/pyjama
things in a music video once
and I've been looking for something like that ever
since
but they only sell the undies or looser shorts.
Summery!!
Fabric
- Silks
- Cashmere
- Good quality cottons
- Floaty
- Lustrous
- Unusual Textures
- Delicate fabrics
- Breathable
- Patterns
- Colours
'Look of the garment"
- Weird
- Flowy
- Complimentary to the body shape
- Cultural
- Organic looking
- Shaped waistline
- Extension of the classic- modern take
- Referenced a time period
- Dart manips/added fullness (Layers, Pleats, ruffles)
- 'Princess'
Details/Embellishments
- Pockets (especially in dresses and skirts)
- Buttons (down the front of dress and on cuffs)
- Beads
- Precious items (gold, silver thread. precious stones)
- Sequining
- Embroidery
- Zips
Key point on Sleep/Lounge wear
- Feel and look good
- Warm
- "something you can wear in front of your man - and
your flatmates"
- Knicker shorts